Your partner in sales growth
15+ years driving sales success and market expansion in EMEA & LATAM — strategy, coaching, and execution for growing companies.
Services that drive real results
I build scalable, executable and predictable sales engines. You bring the vision, I bring the commercial strategy, structure and coaching that turn it into disciplined execution.
Commercial Strategy & Go-To-Market
Not sure which markets, segments or channels will generate meaningful revenue?
I turn your goals into a focused route to market. I build your GTM strategy, sharpen the proposition, choose the right channels and partners, and outline a practical plan that your team can execute with confidence.
Fractional VP of Sales
Need senior commercial leadership without the pressure of a full-time hire?
I step in as your part-time leader to own the commercial plan and operating rhythm. I shape the strategy, guide the team, and bring the right disciplined cadence to pipeline, forecasting and coaching, so that revenue becomes predictable.
Sales Enablement & Coaching
Seeing activity, but not the quality of conversations or conversion you expect?
I upskill sellers and managers with targeted coaching, deal reviews and simple playbooks that build the habits that improve discovery, negotiation and forecasting. I shape roles and hiring so the structure supports consistent performance.
What is my approach?
I work shoulder to shoulder with your people and leave them stronger than I found them.
Diagnose – I start with a rapid but thorough look at your strategy, pipeline, talent, tooling and KPIs.
Design – I build a practical plan with clear roles, targets, incentives and milestones.
Build – I hire or level up the team, implement the tech stack and write the playbook.
Enable – I coach live deals, sharpen discovery and negotiation, and install a disciplined cadence.
Scale – I help you open new routes to market, expand into new regions and sustain performance.
Why me?
I've Been Where You Are.
I've built sales teams from scratch. I've taken teams into new markets where we didn't know anyone. I've missed targets and figured out why. I've hired wrong and learned what to look for.
The frameworks I use aren't from textbooks, they're battle tested across industries and geographies.
I am a commercial strategist with broad international experience across Europe, Latin America and Africa. I have led expansions, built partnerships, trained full sales forces and managed multicultural teams across time zones.
Contact
Interested in working together? Please let me know how I can best help you and I will be in touch shortly.